When designing a new website, or redesigning an older website, there is a delicate balance between the creative-the look and feel of the website-and the technical-which is why is the internet site work.
Over-emphasis of one, or another, will result in an internet site that either looks great, but doesn’t function that well, or can create an internet site that functions great but doesn’t look proficient at all.
Many website designers are either very technical or very creative. Seldom do you will find an internet site designer who’s great at both coping with Online Stores the technical issues of building an internet site and who’s also a great graphic designer.
Obtaining the Best of Both Worlds
Ideally, you would want to find a person or company which can offer you a advanced level of expertise in the design and feel of the internet site, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to produce complex technical solutions may be very limited.
And conversely, a programmer or web developer who’s very technically savvy might not be able to give your website design that extra sparkle it requires to truly shine.
Web Designers Are Not Programmers
Programmers create applications or software and typically have no training or expertise in how a website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers typically have no graphic design training. Most programmers originate from a university’s computer science curriculum, and few, if any, will have a graphic design class an elective. As you want your designer to be able to solve technical issues or at the very least oversee them, website visitors are visually interacting along with your website, so the design and feel of one’s website, navigation and organization of information is very important.
Great Website Designers See the Big Picture
Truly great website designers could have the capacity to look beyond the process of creating your website, and will also need to know where your website fits into your current marketing strategy, and what the principal goals are for the website. Way too many websites are made without paying close attention to what the internet site will in truth accomplish.
Establishing primary and secondary goals for an internet site is quite important. However, building the ultimate website that misses the mark or fails to accomplish basic website goals is really a waste of everyone’s time and money. You can usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A good website designer will be knowledgeable, but won’t resort to using excessive techno-babble to confuse or overly impress a client. Great web developers understand what they are referring to, but should not talk down for your requirements, the client.
Educated clients are the best clients. You don’t have to know everything your developer knows, nevertheless you need to find out that they are truly competent and they can communicate effectively with you. Think of your website designer like a kind of partner in your company’s marketing efforts; a part of your current team.
Just Obtain it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer then they need too because inadequate attention has been paid to project progress and resolving problems that are stalling a project.
Your web developer should be considered a self-starter, and should not rely you reminding them that the project is behind schedule. If you are using a company to produce your website, make certain there is a project manager involved, who can offer weekly status meetings and who’s pro-active in resolving problems that will affect the time-line of the project and the internet site launch date.
While many individuals and companies provide website design services with a higher level of expertise, the level of professionalism varies from individual to individual and company to company.
When first contacting a possible website designer, search for signs of professionalism-or insufficient professionalism. Once you call them, do you get a phone back in an appropriate fashion? Does the developer or company keep regular office hours? Once you send a contact, can it be answered promptly and will be the responses professional?
It is obviously best to try and avoid dealing with a significantly less than professional company, but evaluating someone before you have a chance to start dealing with them can be difficult. From the first contact you make along with your vendor, be searching for signs that someone may be significantly less than professional.
Working together with a person or a company that’s not professional will simply lead to frustration on your part while the project moves along or grinds to a halt. But dealing with a person who understands the company world and values your time, returns your calls and emails promptly and professionally, will help make the project experience a lot more pleasant.
Five Techniques for Locating a Great Web Designer
1) Get referrals.
If you have business associates or if you know business owners who have great websites, inquire further who provided their website expertise, and if they’d recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you are considering to exhibit you their work and to walk you through a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, in the same way you would when interviewing you to definitely work for you. While it might be a short-term assignment, it’s still an essential project and both time and money are at stake.
4) Get reveal proposal.
Before beginning your project, ensure that you get reveal written proposal from your resource. A clearly written proposal will detail the technical approach to be properly used, all work to be provided by the internet site vendor, all project costs and assumptions.
Ensure the proposal details all of the project requirements and spells out how additional work will be defined and approved. Ensure the proposal clearly details the responsibilities of both parties so there is no finger pointing if you can find project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your project, make sure to get references for both individuals or the company you are considering using for the project.
Call and talk to previous clients who have worked with the potential website designer and make sure to ask how problems with the project were dealt with.