Traditionally, the content and frequency of marketing programs was the exclusive domain of external agencies such as advertising and marketing research firms. However, with the advent of social media, it has become possible to use web-based technology to encourage interactive communication. This is often referred to as consumer generated media, because it is driven by end-users. Social media marketing is therefore, the method by which businesses utilize social online media channels, to plug with their target markets.
Social media marketing also involves social media optimization or SMO. It is referred to in this way, because its emphasis is on achieving website optimization, which is the process of improving a web-site’s visibility on the web. Social media includes social networking sites such as Facebook, Twitter, LinkedIn, Myspace, blogs, video sharing such as Youtube, social bookmark management sites like Digg, Reddit, presentation sharing, photo sharing and the ever popular Meetup website. It is also synonymous with Social network Marketing. This calls for the use of social networking sites to market services and products, as well as to engage in public places regards activities.
By using a technique known as viral marketing, marketers are able to use these websites to improve product sales, and increase brand awareness. This marketing method is called being viral because in essence, it is passed from one individual to another, via the social networks. Texting, images, video clips, and games, are just some of the instruments used in viral marketing promotions. The success of a viral marketing program depends on targeting and focusing on people with large social networks, who have a significant influence on their network. This will ensure that the advertising message gains optimum visibility. Buy Instagram likes instant delivery
Social media marketing is increasingly being seen by business owners, as an important part of their integrated marketing program, which can assist them in growing their business. Studies indicate that business owners, who commit a minimum of 6 hours each week on social marketing programs, have been able to generate at least 50% more exposure for their business. Along with this, they’ve been able to attract more traffic to their website, gain qualified leads, and create start up company partners.
To get started with social media marketing, you will of course have to join one of the top social media sites. In an April 2010 Social media marketing Report by Michael Stelzner, experienced marketers identified Twitter as their number 1 social networking platform, with blogs following closely in second place. For beginner marketers, Facebook is ranked as their number 1 choice closely accompanied by Twitter and LinkedIn.
One important method by which you can maximize the benefit of using a social networking site, is to build relationships. If you work with Twitter, for example, you can start searching for the top tweeters in your niche and even in your local area. Having identified these people, you can then begin participating in discussions, and turn into active in the promotion of important events and products. Also make sure to respond to twitting, and encourage retweeting whenever you can.
Other benefits to be derived from social marketing effectively include getting marketing feedback, as well as linking with key players in the industry. These links will of course be cross-cultural, as well as international and will therefore extend your market puncture.
Social network marketing is very consumer focused. With the use of social media, it is possible to put the focus on the people need, rather than on convincing them to buy something that you have already produced. The feedback you get is able to guide your product development, and focus your marketing efforts on the most important thing to your bottom line.