It is rare to talk to a business owner who uses Twitter but who doesn’t want more followers. A couple of might say the numbers aren’t important and they’re only focused on “quality followers.” However, it’s generally the ones who only have a few followers who get this argument.
As a business owner why would you would like more Twitter followers? Listed below are three good reasons:
1. More followers provide social authority. The same as some other ranking system, the larger your follower count, the more individuals buy Facebook page likes (your customers) assume you’re an expert-or at the very least someone interesting and popular. It may possibly not be valid, but oahu is the way it works in a world where there is a ranked list for everything.
2. More followers extend your influence. Twitter is an ideal tool for spreading suggestions to a broader audience. When you have ideas worth sharing, why wouldn’t you wish to spread them to as many folks as possible? Twitter makes it ridiculously easy to do this. The bigger your follower count, the faster your ideas will undoubtedly be spread and shared.
3. More followers contributes to more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to offer your stuff. Whether it’s a brandname, an item, a site, or perhaps a cause, more followers provide the ability to generate more leads and more conversions. It is a superb marketing tool for small businesses.
Before I give you some suggestions on how to increase the amount of your Twitter followers, I believe it is critical that first I ought to inform you how not to do it.
Don’t try to cheat the device and try to get instantly attract tens of thousands of followers overnight. If something sounds too good to be true, it probably is. If you don’t really are a celebrity who has accumulated a vast audience in a few other media channel, attracting followers is going to take time and effort but the investment will undoubtedly be worth it.
What about buying followers? In the end, you can find lots of people promoting this type of service.
The initial reason you wouldn’t want to do this is because it goes from the Twitter rules. But worse than that is the fact buy Twitter followers these so-called followers have zero affinity, connection or interest in you or your business. It could be like your company sending an immediate mailing to an un-targeted, generic list. The list could be worthless.
Instead of using these supposedly fast-track means of accumulating your follower count, I want to give you a number of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is all about engagement. It is a busy and quick platform, so you will need to create content that educates, informs, entertains or inspires your followers. This can be carried out by sharing a great mix of content, both your personal and other peoples. You will soon build a sizable following of individuals who want to spend time with and follow you simply because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you would like visitors to your website to follow along with you on Twitter then ensure they are able to see your Twitter button link. You have to make it obvious to them. Don’t bury the Twitter button in the bottom of one’s website or blog page. Allow it to be prominent and ask your visitors to follow along with you. If they are in your website they’re obviously thinking about learning more about you and what you need to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small bit of information that gets attached automatically to the conclusion of an email message. People typically put their name and contact details in the email signature; however, you’re free to place what you may like.) Make following you on Twitter easy. Again, don’t make sure they are hunt for you.
Add your Twitter ID on your business cards and letterheads.
Although this won’t build you a massive following very fast it is an excellent habit to get involved with and is equally as important as adding your physical address, telephone number and email address.
Avoid an excessive amount of promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you mustn’t cross. Should you, you look such as a spammer-or just clueless. Not only can you NOT get additional followers, you’ll need replacing your existing followers and many only will unfollow you.
Actively follow others on Twitter.
Start your networking efforts by being a follower of the folks you admire in your industry. Read their tweets to get a sense of who they’re and what their objectives are on Twitter. It is a good idea to follow along with as many folks in your industry or sector as possible. Once you have found people and started to follow along with them, it can give them the ability to see both your good content and your online presence. They’re then prone to reciprocate and follow you back, as will many of their followers who might even come out to be potential customers.
Place your Twitter name in mass media campaigns
If you set adverts in magazines, on television or radio, you will need to ensure that your twitter name will there be for several to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only path to get noticed by individuals who don’t follow you, but you must make your posts possible for others to retweet. So keep your tweets short enough for people to have the ability to add the RT symbol and your username (“RT @yourcompanyname”). So for example, let’s say your name is 14 characters long you will even need to add the space. Which means, in order to be retweetable, your tweet could be no further than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so make it easy for them to hop to your Twitter account if they visit your Facebook profile. The best place could be in the “About” section.
Picture Twitter as a consistent, fast flowing stream. Tweets flow past and tend to be never seen again. Therefore, you will need to help keep your Tweets flowing so that you are not forgotten. Be obvious. Stand out in the crowd and you will receive a many more followers.
Connect to Twitter from LinkedIn.
Having a Twitter link in your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so make sure that one is your Twitter account. It will undoubtedly be perfect for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to answer people via Direct Message, thinking what I’d to state was irrelevant to the majority of of my followers. Because I wasn’t replying in public, this made me look unsociable. So now, I reply almost exclusively in public, and really, the only real individuals who see those messages are people who follow both me and anyone I am replying to that is merely a small subset of my followers. By doing that, my tweets are sociable although not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you link to others, the more individuals will reciprocate, and that’s precisely what must happen for you really to grow your follower count. You will need others to introduce you with their followers. However, don’t require a retweet too regularly. Once in a while is okay but when you just post content worth retweeting, people will gladly get it done for you and never having to ask!
These tips will really help to enhance your follower numbers and hopefully they give you some inspiration. Having said that, you will need to remember: If you’re in the beginning of one’s Twitter journey, nobody is actually going to be paying much focus on you.
Initially your posts will undoubtedly be lost in a sea of other messages which are competing for attention, but on the plus side you can find not going to be too many individuals who will dsicover your messages before you build up a sizable following, so this is actually the perfect time to make a few mistakes.
Remember: Twitter takes plenty of work, includes a tiny steep learning curve and could be a pretty scary place to be on day one. There are all of those confusing characters and symbols, strange shortened links, pressure to follow along with people you never know and so many daunting acronyms and buzz words, and of course the hashtag.
Nevertheless, despite having too much to learn and having to set up some effort, you’ll still have plenty of fun and it will certainly give your business and your brand a boost.