Is normally Outsourcing SEO Just offshore a good quality Home business Option?

Outsourcing SEO offshore has become increasingly popular as a practical selection for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. That is no surprise considering the fact both countries have abundant way to obtain skilled laborers in the field of information technology.

Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies walk out business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the caliber of SEO services given by offshore companies. Somewhat, their sentiments are understandable but if you spend a close attention with their logic, you’ll realize exactly how self-serving it is.

Offshore SEO Service Equals Poor in Quality

Here is the first attack you’ll commonly hear from western SEO companies. Somehow this is true, in exactly the same manner that it’s also true in the west. What I’m attempting to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in a company where SEO is their core business. They are not merely housewives with minimal SEO training but they are highly skilled professionals with in-depth understanding of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to keep together with their games. They go through plenty of trainings, seminars and workshops to have an edge over their peers, which explains why many of them have other skills like web design, graphic design, programming etc. This is vital if they wish to keep their job. Why? Because competition is fierce. There are always a lot of skilled SEOs but there exists a few position to fill. Essentially, once you assist SEO businesses in India and the Philippines, you are working with the bests.

Language Barrier

Among the biggest challenges that SEO companies in the Philippines and India face is language. Because so many of these clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you would expect problems using their grammar. Fortunately, this is not the case for many offshore companies. A substantial number of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their very own content to SEO companies to ensure correctness in grammar.

And to assume that these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English is not their first language, is too much of an assumption. You do not have to be an English speaker to recognize that businesses operate for exactly the same reason – to make profit. Proper realignment of one’s SEO strategies to reach your client’s goals and objectives do not depend in your comprehension of the English language.


The main selling proposition of SEO outsourcing companies offshore is cost-cutting. That is made possible because offshore companies in general operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or could it be really meager?

To compare two professionals from two countries based on the salary without taking into consideration their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited since they receive just a quarter of the salary paid to an American SEO, is moronic. The expense of living in India is much cheaper compared to the US, which means even when their salary is smaller, their purchasing power compensates for the difference.


Clearly, there are always a lot of misconceptions about offshore SEO companies. Problems have now been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of the manner in which you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, in reality, it can offer plenty of benefits to your company.

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