It’s Not Rocket Science But it’s Not Easy
The initial question that probably popped into your head once you saw the headline about making money with solo ads was, “Do these still work?” I can provide you with a definitive answer on that. Yes. Solo ads DO work.
Consider different types of emails you see in your inbox every day. Did someone provide you with a remedy for your company, personal life, or for your property via email today? Those are solo ads. At their finest they can drive more traffic to websites and give network marketers the opportunity to produce a sale.
1) Write Ads That Solve a Problem
This is a common mistake network marketers commit. Rather than writing the ad to recapture the eye of their customer by solving a problem they constantly pitch their product and or business. What compels individuals to click to see more? It’s probably not going to be a cool logo or the product itself. The clicks happen as soon as your ad solves a problem the reader has. Consider these questions to make sure you can make a buck with solo ads: https://oursoloads.com/
- What does my niche need?
- How might they be feeling today (consider relevant, current events)?
- What information can I give that will help them?
2) Include an Offer They Can’t Refuse
Set a deadline for simply clicking the ad; let them know what they’ll receive in trade because of their prompt attention to something they’ve already decided they want.
3) Be Smart About Using Ezines
This tip goes back to my first point concerning the importance of tailoring your message for your market niche. If you choose to use ezines to feature your ad, select one with content which will get hold of your audience. If you’re selling mystical, herbal remedies you might not want that placed in an ezine featuring the newest high-tech gadgets (not that techies don’t like au natural products).
Same comments affect reps who’re promoting their business opportunity. Always run your ads in ezines which have a network marketing/home business focus. Other factors to consider:
- What is the ezine rate (marketers sometimes forget rates vary)?
- How big is the publisher’s email list?
- How often are emails sent?
- What is how big is the ezine’s market and how responsive can it be?
- Will my ad truly be described as a solo ad or does it be semi solo
TIP: If the ezine’s readers are responsive in the smaller market but unresponsive in the bigger market, weigh the huge benefits and costs of using one within the other. As to including your marketing piece with other pieces it’s as much as you. However including yours as a semi solo ad could lessen the effectiveness of your message.
- Write in a Conversational Style
The most effective advertising pieces read as though they’re a discussion with a good friend or a loyal customer. If it’s excellent people can get halfway through before realizing what it is. And by the time they realize it’s marketing, they won’t mind because you’ve given them something useful. Statistics also demonstrate that solo ads written in the next person resonate more with readers than ‘first person’ ads (“MLM Guru says this really is effective” vs “I believe this really is effective”).
5) Maximize the Click
Once people click on your ad, make sure they go to a “squeeze page” (sounds cutthroat, I know) to make sure you have ways to obtain contact information. Also make sure you have a tracking system in place to monitor how many clicks and leads you obtain from your solo advertisement. Finally, make sure you consistently monitor the style of writing and language you use for headlines to help you determine what works and what doesn’t. Monitoring is KEY!
6) If it’s Not Broke, Don’t Repair it
The past tip on making a buck with solo ads is this: if you’ve found a good ad format that works stay with it. You can’t get too much of the proper thing. Remember you can’t know what works if you don’t monitor the responses to your various solo ad campaigns.
Earning profits with individual ads isn’t easy – and there’s a ton of information on the market on which works and what doesn’t. But I really hope these strategies make cents!
You will find tens of thousands of ezines that may allow it to be very puzzling for the newbie who’s trying to find a tried and true method to Make Money With Solo Ads. Accessing a trusted review site will save you lots of time and frustration.